About us

Hello my name is Jessica and welcome to The Gem Boutique! We are an online gemstone & jewelry supply company based out of Waterloo, Ontario, Canada. 

 This business started out in the heart of downtown Kitchener in 2011 as a jewelry supply store. I started out at the young age of 21 to build a business that would offer a wide variety of jewelry supplies and gemstone beads. 

As the business continued to grow over the years, I wanted to expand into the crystal industry and be able to offer affordable gems from all over the world! In 2020 I had an idea to begin focusing on our online side of things. 

With all of the opportunities using social media to reach out to people who love gems as much as I do, I wanted to be able to offer crystals to as many people as possible! That is when I decided it was time to dive into the world of Instagram & begin offering live sales! 

 Shortly after, we announced our move to a new warehouse to help us expand even more on our beads and gemstones and it has been an amazing ride! We now have a wonderful team of 15 amazing staff members who are just as excited about gems as I am! 

We are striving for great quality crystals and beading supplies at very affordable prices and we wouldn't want to sell something that we wouldn't buy ourselves! 

Our love is for gemstone beads & crystals and finding new beautiful collections that are hard to get. I hope that you've found our shop and I hope you enjoy getting to know all of us and have fun growing your collections! -Jessica 

Our Philosophy "More Better"

We have always wanted to grow to offer the largest selection of gems around at attainable prices & with realistic photos and keeping ethics in mind to make the crystal industry "More Better".

How many of you have ordered something online, the photos look absolutely stunning, but when your order arrives, it looks nothing like the website portrayed?! 

 This is what we are trying to eliminate. We believe in complete transparency when it comes to the way we run our business. Our photos are taken to capture the true colour of our pieces without any smoke & mirrors. It is important to us in this modern age of technology that the piece you see is the piece you get! 

Our Values

When you shop with us, you can take comfort in knowing that we only work with suppliers who follow the labor laws & regulations of the countries that we work with.

We shop with other small businesses from around the world, including countries such as Brazil, Madagascar, Indonesia, India, Pakistan, Morocco & more!

When we receive our items, we carefully unbox, inspect and price our items competitively. We believe that pricing our items based off of what WE would want to pay is the best way to do business. IF we wouldn't buy the piece ourselves, we do not sell it.

A member of our crystal team will inspect all items that you have purchased, package them carefully and included a personalized card from the team member who handled your items. 

About Us
About Us